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Grow your business, now easier than ever!

With over 4,200 members nationwide and around 80,000 listed items per month, we pride ourselves as being one of the largest B2B luxury goods auctions in Japan.

Over 5 million total items inspected and authenticated

We are pioneers of online auctions with a history to match, using our 15+ years of experience with brand-name goods to give you quality assurance.

Access to a huge selection of pre-loved bags, watches, jewelry, clothing, and more

Our sellers list a wide range of products spanning from classic Chanel, Rolex, and Louis Vuitton to contemporary Gucci and Dior, many of which are won at wholesale prices.

ABOUT

What is “LiveBrandAuction?”

We are a B2B internet-based auction site that specializes in handling second-hand luxury goods,
such as high-end watches, bags, and jewelry.
All you need to access our auction is a computer or smartphone, so you can join with ease from your office or even your home.

Aucnet, which was founded in 1984, utilized the knowledge from its second-hand car
business to create its internet-based auction for second-hand luxury items as well in 2008.
By expanding to not only businesses in Japan but businesses abroad as well,
Aucnet’s Brand Auction has become one of the biggest internet-based auctions in Japan.

FEATURE

Reasons to choose LiveBrandAuction

Internet auctions held weekly

We have two types of auctions, and we hold them from Saturday to Tuesday every week. We handle over 80,000 items from a rich selection of high-end watches, bags, precious metals, and more.

View past
auction market price data

Market price data from up to one year ago (approximately 600,000 items) can be viewed at anytime. We also provide product information for items we have judged as not within standard as well as reports for the changes in market price.

Easily accessible from anywhere with internet

You can do everything from previewing items to joining the auction via the Internet. We conduct inspections, authenticity checks, and taking product pictures with strict regulations at the customer center so our customers can have peace of mind.

FLOW

How Our Brand Auction Works

 

From a Seller’s Perspective:

Register Product(s)

STEP 1

Send Product(s) For Inspection/Photos

STEP 2

Auction

STEP 3

Receive Money

STEP 4

We can complete everything from product registration to receiving the money, at the earliest,
in 10 days (4 days with our optional premium service).

From a Bidder’s Perspective:

Product Preview

STEP 1

Pre-bid

STEP 2

Auction

STEP 3

Payment/Shipment

STEP 4

You can either participate in our auctions live or with prebids.
We ship out the items you win after confirming payment in our bank account.

CHARGE

Usage charges and fees

For businesses in Japan only

※These prices do not include tax.
※Proof of secondhand dealer permit is required to register.

REQUEST

Want to Be a Member or Have Questions About Our Services?